Tag: social media marketing

Fedex Logo Branding

What is Branding?

Successfully starting up a new business is no easy feat. You’ve developed a product or…

Instagram Hashtag Usage

When it comes to Instagram, hashtag usage is a must. But recently there has been controversy over whether too many hashtags could be viewed as spammy. The discussion going around is whether to only use nine hashtags per post or the maximum amount of 30 hashtags. Last year Instagram was shadow banning accounts for using incorrect hashtags and that resulted in accounts not getting any traction to their posts at all except from their followers. This eventually was corrected and no longe […]

Snapchat Advertising Targeting

Fine tuning your Snapchat Advertising Targeting will enable your brand to reach your target audience. Snapchat ad targeting options give you the chance to target a specific group, based on age, location and a host of other features. Creating a custom ad on Snapchat means your brand will reach your target audience.​Target your Snapchat ads efficiently and effectively will enable them to reach select audiences and experiment more with the creative messaging. Within Snapchat, you can s […]

creating an effective facebook ad marketing

Creating an Effective Facebook Ad

Creating an effective Facebook ad requires the use of a few key elements. Visual content is most important, followed by legible text and a clear call to action.​Visual content is 40 percent more likely to be shared than any other type of content. Actually, images account for 90 percent of Facebook advertising effectiveness and performance. In other words, an effective visual is necessary to create an effective ad.In order for an ad to be effective, the image should take up a majorit […]

How to Make Viral Content

Perfectly said by Laura Forer of MarketingProfs, making content go viral is the holy grail of every marketer. Going viral is not quite as simple as one-two-three, but here are three steps you can follow to make viral content.1. Find a TopicFind a content topic by listening to your audience. Seek inspiration from social media. You can even try asking your audience questions and generate content based off their answers so you’re giving them exactly what they want.Next step in finding […]

Making Social Media Holiday Festive

The holidays can get a bit expensive. Utilizing social media can be a way to keep holiday marketing costs low. Here are a few Perfect Six tricks on how to make your social media holiday festive: 1. Get Festive with your PostsPeople love getting in the holiday spirit, and I mean we don’t blame them. Who doesn’t love the twinkle of icicle lights and the aroma of steaming hot chocolate. Channel these warm feelings into your social media posts. Get your followers into the hol […]

B2B Social Media Marketing

Social media marketing may seem more difficult for B2B, business to business, companies than B2C, business to consumer. However, 79% of marketers agreed that B2B social media marketing is a worthwhile investment and offers good results, all you have to do is maximize your efforts.​The first step in maximizing your B2B social media marketing is by creating a good strategy. Typically, the overall goal of a social media marketing campaign is to generate leads. Leads can be generating b […]


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