Tag: marketing trends

2018 b2b marketing trends

2018 B2B Marketing Trends

In 2018, B2B marketing trends are being pulled in new directions due to a combination of technology advances, organizational cultural shifts and buyer-behavior changes. Individualization will become the new personalization as machine-learning algorithms become more sophisticated. Individualization makes the consumer believe that the company views them as one of a kind, unique individuals. It creates a deeper connection between the brand and the consumer.​Machine learning is an […]

small business marketing trends

Small Business Marketing Trends 2018

The top five Small business marketing trends 2018 include social media management, SEO, digital advertising and website analytics, according to a report summarized by Ayaz Nanji of MarketingProfs.​In 2018, 38% of small business owners plan to spend on social media management. 30% plan to spend on SEO and digital advertising. 24% plan to spend on website analytics.The data in this report is from a survey conducted in October 2017 among 1,000 small business owners in the United S […]

voice search marketing

Voice Search Marketing

Voice search is becoming increasingly popular as consumers continue to use Siri on their iPhones and Amazon Echo in their homes. Approximately 55% of teens and 41% of adults use voice search at least once a day.​Predictions for the next three years are that 50% of all searches are expected to be voice-activated by 2020. It is also predicted that there will be approximately 21.4 billion smart speakers in the US alone by 2020, ranging from Amazon’s Echo to Google Home.The gr […]

Holiday Marketing Tips

​During the holiday season rushed Christmas orders seem to take up a majority of the time.  However, investing a few minutes each day into some holiday marketing may just be the thing everyone needs to start getting back into the holiday spirit. Check out a few of our holiday marketing tips below: 1. Give BackThe holidays are the biggest times of giving. As a business you should take pride in giving back to your community.  Take the initiative and sponsor a local holi […]

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