Utilizing an effective SEO strategy is becoming a proven form of lead generation for businesses big and small, across all industries. Its effectiveness continues to grow year after year.
Google alone processes 40,000 search queries every second and over 3.5 billion searches per day. With 43% of website traffic being driven by search rankings, it is crucial for your business to practice an effective SEO strategy. Organic results are 8.5 times more likely to be clicked on than paid search results because they appear more natural and less ad-like.
An effective SEO strategy requires an expert in reading and translating html and css code, understanding proper website structure to appeal to the major search engines, keyword research, content creation and an inherent understanding of the complex algorithms that place the results for search terms.
Executing keyword research and creating relevant content is difficult and time consuming. Google is constantly updating the way it ranks web pages, which causes businesses to stay on top of the updates and ensure strategies are meeting the new requirements.
Because of this, 76% of businesses execute all or part of their SEO tactics using external resources, like marketing firms and SEO specialists. The number of small businesses ready to invest in SEO is expected to increase to 74% this year.
Voice search is expected to double in the next five years, which means that robots will be searching websites for key terms spoken by consumers. Understanding those key terms and implementing them into your strategy will be key for ranking in years to come.
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