Digital Display Ad Spending

Digital Display Ad Spending by US advertisers is estimated to be nearly $48 billion in 2018, per eMarketer. Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Display advertisements rely on elements such as images, audio and video to communicate an advertising message.

The estimated digital display ad spending by format varies, with the most spend on banner ads and other ads related, followed by video ads and rich media.

The spend for banner ads and others like is estimated to be $16.17 billion. A digital banner ad is online advertising that entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

The spend for video ads is estimated to be $13.05 billion. Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.

The spend for rich media is estimated to be $10.69 billion. Rich media is a digital ad that includes advanced features like video, audio or other elements that inspire viewers to engage. While text ads sell with words and display ads sell with pictures, rich media ads offer more ways to involve an audience.

Display ad spend continues to increase greater than search ad spend; with display ad spend at $41.87 billion versus search ad spend at $36.41 billion.

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Source: eMarketer & invesp & adweek & Mobile Marketer

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