Marketing

A New Law Enforcement Training Center

Attention Certified Law Enforcement Officers Only: After 17 people were killed last year at Marjory Stoneman Douglas High School in Parkland, Florida, a former Pennsylvania narcotics agent decided he had to do something to make sure such a tragedy didn’t happen again. His solution is better training for police officers, training that he wants to provide in the northern Northampton County township. ​In support of this training center, we have been contracted to […]

The Importance of Review Testimonials in B2B Marketing

What is a Testimonial? ​A testimonial is a written recommendation from a previous client or consumer affirming the value of your service or product. When a client/consumer is looking for potential businesses to work with they will want to see opinions of others to help deter their decision. Therefore, a testimonial is a key part in B2B marketing.  Why B2B Companies Should Use Testimonials When buying a new product, consumers can be very skeptical on the quality or value. The […]

Enticing Subject Lines that Make an Email Successful

Creating a successful email starts with an enticing subject line. Too many emails are unsuccessful due to the lack of a thought-out subject line. Don’t let this happen to you, read a few helpful tips below:A subject line should be short and sweet. Using the least amount of words possible will gain the recipients attention faster. Longer subject lines can be cut off; therefore, the recipient is unable to read the whole thing. Resulting in the email being ignored entirely.  &nbsp […]

Marketing Custom Cabinetry with Kountry Kraft, Inc.

​Marketing Custom Cabinetry that Kountry Kraft has to offer is an exhilarating process due to their impressive and breathtaking products.  Kountry Kraft, Inc. ​Kountry Kraft, Inc. was started in 1959 by Elvin and Helen Hurst. They are widely recognized as one of the leading manufacturers of custom cabinets in the country. What makes their products different from other manufacturers you ask? Kountry Kraft produces American made cabinetry that is hand crafted by skilled c […]

ADA Compliance and the Digital Age

On June 12th, 2017 a Florida judge determined that Winn-Dixie, a southern based grocery store chain, did not meet the ADA (Americans with Disabilities Act) compliance for websites. The Florida court concluded that Winn-Dixies website was too heavily integrated with the company’s physical store locations, making it subject to the ADA. A decision that required the company to update its site. Judge Robert Scola of Florida writes, “The factual findings demonstrate that Winn-Dixie& […]

Marketing Wood Countertops with Grothouse Inc.

​Showcasing the pristine products Grothouse offers is our number one priority, when it comes to marketing wood countertops.Grothouse Inc. Grothouse Inc. is an extraordinary custom wood countertop company. With over 60 types of wood species and 30 edge profiles, they can craft just about anything. Grothouse exclusively offers Durata® Permanent Waterproof Finish , which was created by Paul Grothouse himself. This finish ensures lifelong lasting products that protects from spi […]

Marketing & Event Sponsorship

Event sponsorship allows consumers and businesses to connect face-to-face and build relationships. Not only can you promote the event but in return you can promote yourself as a business as well. Event SponsorshipWhen it comes to event sponsorship, you should consider an event that is relatable to your business and how it will add value. Being the right kind of sponsor for an event will allow your business and brand to gain credibility and respect. Finding an event that also fits you […]

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